Business Leaders

How many books have been written about achieving success in the business world?  A trillion? How many focus on achieving superior communications skills?  A few.  How many good ones are out there?  Very few. Compelling storytelling that delivers a human impact is a lost art in the business world.  Profits are being lost, careers are…

Read More

Lawyers

All lawyers are bilingual.  They speak their native language and, once they’ve graduated from law school, they also speak Legalese.  It’s highly impressive, the enormous amount of terminology lawyers need to master and the unique terms they use in their everyday business. It also creates substantial communication challenges.  A lawyer must be properly trained in…

Read More

Health Care Workers

I’m a cancer survivor.  Three times a year I have to have what’s called a Pet Scan, which is designed to detect any reoccurrence.  I go to a lab for the procedure, then have a follow-up appointment with my doctor, who reveals the results of the test. Generally, I don’t worry too much about the…

Read More

Political Candidates

Here’s where so many political candidates miss the communications boat: They think it’s all about their ideas, their positions, their priorities, and their politics.  The communicate what they want to say, rather than what the voters want to hear. Much of political communication, admittedly, is counter intuitive.  A candidate wants voters to get to know…

Read More

Athletes & Coaches

If anyone can name for me a group of people who routinely has rote, benign, open-ended questions lobbed at them in front of massive audiences on a regular basis more than athletes do, please speak up.   (Chirp…chirp).  I thought so. Yet, remarkably few athletes properly capitalize on these golden opportunities to define themselves.  All media…

Read More