How many books have been written about achieving success in the business world? A trillion?
How many focus on achieving superior communications skills? A few. How many good ones are out there? Very few.
Compelling storytelling that delivers a human impact is a lost art in the business world. Profits are being lost, careers are being stalled, and noteworthy advancements are going unrecognized because so many business leaders have failed to master the art of compelling communication.
The most common communications sin in the business world? Focusing on data and not on people. Information doesn’t tell a story. Facts, statistics, and charts don’t either. Stories should be about people, about the human motivation behind any business strategy. Data and supporting facts have their place, of course, but the emphasis should be on the human factor and too often in the world of business communication, it’s not.
Whether addressing a board of directors, an existing or potential client, an existing or potential investor, a group of employees, a boss, or the news media, Communications Coaching can be one of the most valuable investments a business leader can make.
Jack Finn Communications can transform your business communication strategy from dry, dull, and data-driven to compelling, memorable, and effective. Call us today for a free consultation.